Size & Shape coaches strive to maintain the highest standards of competence in their work and recognize their limits of expertise. Continued education is one of the many ways we separate ourselves from others in the fitness industry.
Size & Shape coaches demonstrate high integrity in science, teaching and consulting. They do not falsely advertise and they clarify their roles (e.g., inform clients that they will be training in groups based on their goals, training availability, and exercise experience.
PROFESSIONAL & SCIENTIFIC RESPONSIBILITY
Size & Shape coaches always place the best interests of their clients first. For example, it would be unethical to start someone out, who has never set foot in a gym, training five one hour sessions per week. It would be too much.
RESPECT FOR PEOPLE’S RIGHTS & DIGNITY
Size & Shape coaches respect the fundamental rights of people with whom they work. They do not publicly identify persons they consult with unless they have permission to do so. They show no bias on the basis of factors such as race, gender, or socioeconomic status.
CONCERN FOR WELFARE OF OTHERS
Size & Shape coaches seek to contribute to the health and welfare of those with whom they work. Hence, a client’s psychological and physical well-being will always come before the cosmetic aspect of their physique.
Size & Shape coaches contribute to knowledge and human welfare while always protecting client’s interest. For example, you would never encourage a women with a clinically diagnosed eating disorder to enter into a 90 day challenge.